Tilda Rice have a huge range of tasty and inspiring flavours, which inspired us to come up with the new line for Tilda: "Elevate Your Plate". Check out this adorable dad who inspires himself to go above and beyond... Maybe a little too beyond. But hey, sometimes you just can't hold the inspiration down...

This campaign of film and radio helped reinvigorate the Tilda brand, a beloved staple across a massively diverse range of British kitchens.